United Airlines is taking a unique approach to advertising by creating unconventional ad formats. In addition to partnering with Welsh soccer team Wrexham AFC for front-of-jersey logos, the airline has released a six-minute holiday rom-com called 'Love in Plane Sight.' This article explores how United Airlines is captivating travelers during the holiday season with this unconventional ad campaign, showcasing their commitment to customer experience and sustainability efforts.
United Airlines' Unconventional Advertising Approach
Discover how United Airlines is breaking the mold with their unconventional ad formats and captivating travelers during the holiday season.
United Airlines is taking a different approach to advertising by creating unconventional ad formats. In addition to partnering with Welsh soccer team Wrexham AFC for front-of-jersey logos, the airline has released a six-minute holiday rom-com called 'Love in Plane Sight.' This unique strategy aims to engage travelers during the holiday season and create content that is familiar and entertaining, without feeling like a traditional advertisement.
By thinking outside the box, United Airlines is able to capture the attention of their audience and stand out in a crowded advertising landscape. This innovative approach showcases their commitment to providing a unique travel experience and highlights their sustainability efforts, appealing to younger flyers who value eco-friendly brands.
The Making of 'Love in Plane Sight'
Explore the production process and key features of United Airlines' holiday rom-com, filmed on a United aircraft at Denver International Airport.
'Love in Plane Sight' was produced by United Airlines in collaboration with the Hidden Content agency, known for their work with renowned brands such as Nike, Wild Turkey, and Netflix. The film was shot on a United aircraft at Denver International Airport, showcasing the airline's commitment to providing a seamless travel experience.
The movie not only highlights United's customer service, such as their bag drop service during the holiday season, but also promotes their Polaris business class and sustainability aviation fuel program. By incorporating these elements, United Airlines aims to connect with their audience on a deeper level and demonstrate the unique benefits of flying with them.
Engaging Travelers with a Captivating Storyline
Discover how 'Love in Plane Sight' pays homage to classic holiday movie tropes while showcasing the unique United travel experience.
'Love in Plane Sight' is a holiday rom-com that follows the story of Jessie Cannizzaro and Samer Salem, two travelers who cross paths on a United flight during the holiday season. The film incorporates classic holiday movie tropes, such as unexpected encounters and heartwarming moments, while showcasing the unique experiences and services that United Airlines offers.
Through this captivating storyline, United Airlines aims to create an emotional connection with their audience and evoke the holiday spirit. By presenting their brand in a relatable and entertaining way, they hope to leave a lasting impression and inspire travelers to choose United for their holiday travel plans.
Expanding Reach through Strategic Partnerships
Learn how United Airlines is leveraging partnerships with Peacock, Bumble, and other platforms to extend the reach of 'Love in Plane Sight'.
United Airlines is not limiting the distribution of 'Love in Plane Sight' to their website and social channels. They have partnered with Peacock, a popular streaming platform, to showcase the movie's trailer. Additionally, the film will be shown in movie theaters and through various digital placements, reaching a wider audience.
United Airlines has also formed a partnership with Bumble, a popular dating app, to further promote the film. This strategic collaboration allows them to tap into Bumble's user base and engage with potential travelers in a unique and innovative way.
United Airlines' Commitment to Customer Experience and Sustainability
Discover how 'Love in Plane Sight' showcases United Airlines' dedication to providing a seamless travel experience and their sustainability efforts.
Through 'Love in Plane Sight', United Airlines emphasizes their commitment to customer experience by showcasing their services, such as bag drops, that make holiday travel more convenient for passengers. The film also highlights their Polaris business class, which offers a luxurious and comfortable flying experience.
Furthermore, United Airlines recognizes the importance of sustainability and the impact it has on younger flyers' purchasing decisions. The movie features their sustainability aviation fuel program, demonstrating their efforts to reduce their carbon footprint and contribute to a more eco-friendly future.
