In a world where beauty is constantly evolving, L’Oréal Canada stands at the forefront of change. As the beauty industry shifts towards inclusivity and sustainability, L’Oréal Canada, under the leadership of CEO An Verhulst-Santos, is embracing new technologies and leveraging data science to meet the diverse needs of consumers. With a focus on personalized experiences and a commitment to environmental responsibility, L’Oréal Canada is paving the way for a more inclusive and sustainable future in the beauty industry.
The Evolution of Beauty Trends
How beauty trends have shifted towards inclusivity and diversity
Beauty trends have come a long way since the establishment of L’Oréal Canada 65 years ago. In the past, beauty was dictated by a select group of gatekeepers, but today, it is democratized. Everyday people, through social media, have brought diverse looks to the forefront.
L’Oréal Canada recognizes the importance of embracing this shift towards inclusivity and diversity. They understand that beauty is not about a one-size-fits-all approach, but rather about catering to the infinite diversity of individual needs and desires.
At the L’Oréal Canada Business Data Lab, the organization's first data science incubator, they are focused on understanding consumer habits and the ultra-personalized beauty needs of individuals. By leveraging data and technology, L’Oréal Canada is able to deliver beauty for each and every individual.
The Power of Technology in Beauty
How L’Oréal Canada utilizes technology to enhance the beauty experience
Technology has revolutionized every aspect of our lives, including the beauty industry. L’Oréal Canada understands the potential of technology to enhance the beauty experience and make it more personalized and accessible.
One of the innovative technologies that L’Oréal Canada has embraced is augmented reality (AR). Through their ModiFace Makeup Virtual Try On, consumers can virtually try on makeup and hair colors from L’Oréal Canada's brand portfolio. This technology allows individuals to experiment and find their perfect look without leaving their homes.
Additionally, L’Oréal Canada continues to push the boundaries of innovation with HAPTA, a groundbreaking technology designed for individuals with hand-motion disorders. This technology, unveiled at the Consumer Electronics Show, brings the science of touch to women everywhere, ensuring that beauty is accessible to all.
Beauty and Sustainability
L’Oréal Canada's commitment to sustainability in the beauty industry
In today's world, beauty goes beyond just looking good. It also means respecting and protecting the environment. L’Oréal Canada understands the importance of sustainability and has taken significant steps to transform its business practices.
One of the ways L’Oréal Canada promotes sustainability is by assigning an environmental and social impact score to their products. This score evaluates various factors and helps consumers make informed choices about the brands they choose.
L’Oréal Canada is also committed to using 100% renewable energy and aims to make 100% of its plastic packaging from recycled or bio-based materials by the end of the decade. By prioritizing sustainability, L’Oréal Canada is setting an example for the beauty industry and inspiring positive change.
