Marketing Transformation Partner Fusion92 has made a strategic move to enhance their data offerings with the acquisition of TRAK Data. This software as a service (SaaS) platform brings artificial intelligence-driven data modeling capabilities to Fusion92 and their clients. By leveraging science-backed audience lists and precise data models, Fusion92 aims to improve marketing outcomes. Let's delve into the details of this acquisition and explore the potential game-changing outcomes it can deliver for brands.
Fusion92's Strategic Acquisition of TRAK Data
Learn about Fusion92's recent acquisition of TRAK Data and how it enhances their data offerings.
Marketing Transformation Partner Fusion92 has made a strategic move by acquiring TRAK Data, a software as a service (SaaS) platform. This acquisition brings artificial intelligence-driven data modeling capabilities to Fusion92 and their clients, allowing them to access science-backed audience lists and precise data models. With this strategic union, Fusion92 aims to improve marketing outcomes and deliver game-changing results for brands.
The Power of Predictive Modeling
Discover how TRAK Data's predictive modeling capabilities revolutionize audience profile development.
TRAK Data has innovated the delivery of predictive modeling, eliminating the guesswork from audience profile development. Their proprietary algorithm, powered by AI and machine learning, transforms manual data science and modeling techniques into an automated process. This means that businesses of all sizes can now access sophisticated data science and leverage it to gain valuable insights about their audience.
By utilizing TRAK Data's predictive modeling capabilities, Fusion92 can offer their clients a deeper understanding of their ideal customer profiles. This data-driven approach allows marketers to make informed decisions and create targeted marketing strategies that resonate with their audience. With precise data models available within minutes, Fusion92 can provide efficient and effective solutions for brands.
Unlocking the Potential of SaaS for Marketers
Explore how the acquisition of TRAK Data provides direct access to SaaS for marketers.
With the acquisition of TRAK Data, Fusion92 not only gains access to their powerful data modeling platform but also unlocks the potential of Software as a Service (SaaS) for marketers. This means that marketers can now directly access the platform and leverage its capabilities to enhance their marketing strategies.
By combining premier data science with Fusion92's end-to-end marketing services, marketers can benefit from a comprehensive solution that drives growth and delivers real-world results. The integration of TRAK Data's system into Fusion92's existing products and services provides marketers with a seamless experience and empowers them to optimize their marketing efforts.
TRAK Data's Expert Team and Consultation Services
Learn about the experienced team at TRAK Data and their consultation services for clients.
The acquisition of TRAK Data not only brings their innovative platform to Fusion92 but also adds an experienced team to the company. Jessica Akinwale, the founder of TRAK Data, joins Fusion92 as the Vice President of Strategy – Data Science & Technology, while Brian Tran takes on the role of Vice President of Data Science & Technology.
With over 20 years of combined experience, Akinwale and Tran bring a wealth of knowledge to Fusion92. They will not only support the continued growth of TRAK software but also provide consultation services to client partners. This Software With a Service (SWaS) approach ensures that clients receive the necessary human support throughout their data journeys, enabling them to make the most of TRAK's capabilities.
Fusion92's Commitment to Data-Driven Marketing
Discover how Fusion92's data-driven approach fuels growth and delivers real-world solutions.
Fusion92 is a Marketing Transformation Partner that is committed to leveraging data to drive business transformation. As an outcome-based company, Fusion92 relies on first-party data to connect the dots from data to outcomes. This data-driven approach enables them to deliver growth and real-world solutions to marketers.
With the addition of TRAK Data's capabilities, Fusion92 can further enhance their data offerings and provide marketers with the tools they need to succeed. By combining data science with marketing expertise, Fusion92 empowers brands to make data-driven decisions, optimize their marketing strategies, and achieve tangible results.
